Featuring actor Joey Lawrence and his iconic “Whoa” catchphrase, Anaheim Studios created the VinFast “WHOA” campaign for the VinFast VF 8. We were tasked with fitting as many product attributes as possible into a single 60-second spot-while still delivering a story that felt creative, cinematic, and fun.
From scripting, storyboarding, and SAG casting to stunt drivers and custom VFX, we handled the campaign end-to-end - supporting a major product launch with bold creative and cinematic execution. The launch was such a success that VinFast quickly doubled down with WHOA 2.0.
