OLD SPICE

Broadcast Commercial
CLIENT: Citizen Relations / Friday Creative
Old Spice: Double the Shoot, Double the Fun

Two days. One green screen studio. Day one: Isaiah Mustafa in all his legendary glory. Day two: a fresh roster of talent. The task? Making it look like they were riffing side by side - when in reality they were filmed on completely different days.

The unsung hero? A mannequin head with googly eyes (yes, really). It came in clutch.

The result: 20+ pieces of spicy content - from broadcast commercials to social fire, slick liners, and even an epic holiday card.

Old Spice remains a pinnacle brand to work on - because when the creative is this fun, the possibilities are endless.

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