MICHAEL BUBLé

Record Release Promotional Content
Client: Warner Records
Scaling Content Creation for a Global Release

When Warner Records tapped Anaheim Studios to launch Michael Bublé’s latest album, the challenge was clear: deliver a massive amount of high-quality, multi-platform content- fast.

In just two days, our team produced more than 50 unique videos tailored for different platforms, audiences, and distribution partners.

Deliverables Included:
  • Broadcast and digital commercial spots
  • Social ads for multiple platforms
  • Performance hooks
  • Global Tour Show Opener
  • Organic Social content
  • Promotional assets for streaming and retail partners
  • Apple Music and Spotify Banners
  • A library of evergreen GIFs
  • 100s of liners

The Approach

To achieve speed without compromising quality, we blended Virtual Production with high-end VFX. Using green screen, and seamless compositing, we created cinematic backdrops that transported Michael Bublé into multiple worlds - all without leaving the studio.

This hybrid approach delivered both efficiency and scalability, ensuring Warner Records had a complete asset library to launch and sustain a global campaign.

The Result

A bold, visually stunning content package that set a new standard for music marketing - where speed, scale, and cinematic quality coexist.

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