In just two action-packed days, we helped Josh Groban launch his new album Gems with one of our most ambitious content slates yet.
Day 1 was all about green screen magic trick videos, screen-breakers, and one of our favorite album promos of all time: Table Talk. We took a video we shot with Josh interviewing himself 15 years ago, recut it, and brought it back to life this time with Josh’s current self shamelessly promoting Gems (out May 2). A must-watch!
Day 2 shifted into live performance. Across four unique looks and locations - from a dramatic spotlight, to a Batman-garage-turned-concert hall, Josh delivered unforgettable performances across the board. We captured it all in sweeping cinematic fashion.
By the end, we had produced 30+ original pieces of content: promos, commercials, music videos, social hooks, hundreds of liners, fashion commentary, interviews, and more. Even that 15-year-old video got a glow-up - proving some ideas really do get better with age.
