HIGHLAND PARK

EXPERIENTIAL DESIGN
client: Citizen Relations
AN IMMERSIVE EXPERIENCE THROUGH HIGHLAND

To launch Highland Park’s exclusive 54 Year Old whisky, we created a cinematic tasting journey. A 54-foot projection-mapped experience transported guests through the Scottish Highlands pairing each pour with a stunning visual story. From Orkney’s shore (18 Year) to the Hobbister Moor (25), ancient ruins (30), the barrel room (40), and finally the Northern Lights (54), each chapter was led by Highland Park’s Master Distiller and brought to life through immersive video that connected guests to the land and its legacy.

 Highland Park Tasting: A Journey Through the Highlands

SENSE & TASTE

Elements of the Orkney landscape that tease the senses and taste moments that delight.

AUDIO JOURNEY

A communion of natural immersive recordings, dramatic cinematic overture, and information.

VISUAL JOURNEY

A vignette journey from the cold north sea to the heart of the distillery.

LIGHTING

Dramatic cues that transition moments and encourage engagement.

25 YEAR HOBBISTER MOOR

30 YEAR STONE AGE RUINS

40 YEAR BARREL ROOM

54 YEAR NORTHERN LIGHTS

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