We teamed up with SheaMoisture and Platinum Events to bring the “Gift of Shea” holiday campaign to life in full GRWM style transforming get-ready moments into a luxe holiday celebration. Each segment captured unique styling journeys by SheaMoisture influencers, seamlessly blending product storytelling with social-forward vibes. The content spanned organic social, commercials and editorial pieces all unified in SheaMoisture’s signature style: warm, glamorous and community-driven.