For Duracell’s Engineered For More campaign, we helped create a once-in-a-lifetime adventure for Make-A-Wish kid Cameron - where he got to meet his hero, Bear Grylls.
Bear flew in by helicopter and led Cameron on an unforgettable journey powered by Duracell batteries at every step. From a treasure hunt with a map, to snacking on bugs, to an off-road ride in an H1 Hummer - it all came together in a day Cameron will never forget.
A wish fulfilled. An adventure engineered. And the best day of Cameron’s life.